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Brand Magazine Issue 55

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After the publication of BranD Issue 54 whose theme is Come and Wrestle: Designer vs. Hanzi, we came up with the idea to have interviews with designers from different cities around the world based on our extensive research and new understanding of foreign typefaces for the layout of the magazine. We learned that type design is challenging no matter in which script through the detailed and meticulous responses of interviewees, and there is always a story about type design behind the design. A designer needs to consider various problems during the type design process. Each effort is like an attack. Perseverance is the most basic principle for a designer no matter the project is simple or complicated, so I think that type design presents a sportsmanship.

BranD is an international bi-monthly magazine, focusing on multidisciplinary communication design from Hong Kong. BranD defines a new way to look into Communication Design by presenting, researching and manifesting excellent works amongst Visual Art, Advertising, Product, Graphic, Interior, Architecture, etc.